NPMA will continue to provide communications guidance as many of you are making difficult business decisions about the types of services you’re able to provide as you evaluate and modify operations.
Please use this templated letter (click here to download Word document) to communicate with customers who may begin asking questions about your service offerings or to share more broadly with all customers about any changes or interruptions in operations. If business is operating normally, consider only using this on a case-by-case basis.
In unprecedented times such as these, deciding how and when to communicate with customers about COVID-19 can be a daunting task. Your messaging must be clear and concise while also providing helpful and necessary information. As the unifying voice of the professional pest control industry, the Professional Pest Management Alliance (PPMA) is sharing important advice for how to effectively communicate with customers during the global pandemic, click here to view the do's and don'ts on communicating with your customers.
In times of crisis, an overabundance of news, opinions, facts and myths starts to circulate, leading to a heightened level of panic and uncertainty. According to new research, there were over 4 million online conversations in March on the topic of pests and their ability to transmit COVID-19. Because the gravitas of the current COVID-19 pandemic is already at an apex without the addition of speculation, the National Pest Management Association (NPMA) has set out to dispel at least one misconception about pests and how the disease is being spread. Click here to read the press release and share with your customers.
The Professional Pest Management Alliance, which serves as the consumer marketing and public outreach arm of NPMA, has developed a COVID-19 consumer fact sheet based on their Artificial Intelligence (AI) research. Click here to see what AI can tell us about COVID-19’s impact on the pest control industry.